Councilmember Huizar’s Bringing Back Broadway joins in celebrating Acne’s Broadway Opening
(LOS ANGELES) - Dec. 17, 2013 - The largest store to date, situated in an iconic Art Deco building in the bursting Downtown area and containing a café and a giant mushroom, marks the landing of Acne Studios in Los Angeles.
The turquoise and golden clad Eastern Columbia Building was designed by Claud Beelman in 1930 and is located on South Broadway in the old theatre district of Downtown Los Angeles. It is widely considered the greatest surviving example of Art Deco architecture in the city.
The Acne Studios corner location occupies over 5,000 square feet on the ground level and will carry men’s and women’s ready-to-wear and denim as well as bags, accessories and footwear. The store also includes ilcaffè – Acne Studios Creative Director Jonny Johansson’s favorite coffee shop in his hometown of Stockholm.
“It wasn’t our original intention to open in this part of Los Angeles, but we fell in love with the Eastern Columbia Building as well as the opportunity to do something beyond a flagship store. We feel that there is something vibrant and interesting going on in Downtown L.A., and we are excited to become a part of this transformation”, says Mikael Schiller, Acne Studios Chairman.
The Eastern Columbia Building store is the latest example of the new Acne Studios store design concept, with its pink terrazzo flooring and contrasting clear blue carpets, perforated aluminum structures and Acne Studios designed furniture. The store also features “Giant triple mushroom” – an installation by Belgian artist Carsten Höller who resides in Sweden and is a friend of the brand – and a dedicated area for private shopping appointments.
Councilmember Huizar’s Bringing Back Broadway, a 10-year initiative, is a multi-approach plan to restore and revitalize Broadway, the Historic Core and all of Downtown, as well as return the beloved streetcar Downtown. The resurgent Broadway, once the City's retail and entertainment epicenter, is actively being revitalized through public and private investment. Councilmember Huizar announced last week a new Historic Commercial Reuse plan that will allow more historic buildings on Broadway to be revitalized.
“The momentum on Broadway is clear,” said Councilmember José Huizar. “The foundation we have laid for Broadway’s revitalization has garnered the attention of prime businesses, like Acne, and others before them. We are helping restore Broadway’s luster. I look forward to the success of Acne and welcome them to historic Broadway.”