As the sun set on the 8th anniversary of Councilmember Huizar’s Bringing Back Broadway initiative, an ambitious 10-year plan for the revitalization of the Historic Broadway corridor in Downtown LA, another major piece of Broadway-oriented public policy was adopted by L.A. City Council on Jan. 20 and officially became effective in March. The Broadway Historic Sign District is a powerful tool to help spur (and make economically feasible) the reactivation of long-underutilized buildings along Broadway between 1st and 12th Streets.
The Historic Broadway Sign District allows for a variety of sign types that will contribute to the historic nature of the Broadway district. Among other objectives, it encourages the recreation and restoration of historic signs, allows new large-scale painted signs on secondary facades, open panel roof signs, and vertical “blade signs” iconic to Broadway's hey-day. The policy encourages the use of neon, and, through what is known as the “neon bonus,” allows larger signs when neon and neon-like materials are used. Goals include improving pedestrian way-finding and façade lighting, advancement of the Broadway Streetscape master plan, reducing blight and utilize off-site advertising rights to incentivize investment in the rehabilitation and reactivation of existing buildings and construction of new buildings on vacant and underutilized sites.
Property owners and the general public are encouraged to attend the upcoming educational forum about this exciting new policy hosted by Bringing Back Broadway and the Department of City Planning. Attendees will receive detailed information about the new sign policies for Broadway, including how revenue generating opportunities can be achieved. Don't miss it!
630 S Broadway
Los Angeles, CA 90014
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